Service
Will the search engines find me?
We'll make sure they do.
By default our software Drupal is very search engine friendly. Pair that with fresh, original content and the buzzing of the community. Your site will do well on the search engines.
All of our sites include meta tags and Technorati tags for all content. We also install a sitemap module which allows the search engines to crawl your site more easily. We also submit your site to hundreds of search engines and blog directories. Typically, this happens after you have at least 3 months worth of content and activity on your site.
We like to trade links with other high ranking niche sites. We also place your link on other blogs, forums and sites to help generate traffic. You can also do some offline things to help your site, such as press release, launch party, include URL on business cards, give-aways, etc.
Also, by joining tf-Media you get the advantage of link power from all of our client sites. Each community site becomes part of our network of linked sites.
There is always the option of buying traffic to your site. If you wish to spend the money tf-Media will manage an Adwords campaign for you to help drive traffic to your site. With Adwords you pay per visitor. This works particularly well with affiliate advertising programs, but it does cost money.
Success Story
John Blogger had a site. It was a WordPress blog on the subject of hunting. It was doing ok, but John was not posting like he should. John came to tf-Media, we created a community for John's hunting site. Suddenly John tells his hunting buddies and they all sign up. They all start discussing things in the forums, and blogging and posting hunting photos, uploading videos and really buzzing around.
Suddenly, John didn't have to write so much. John included some local outdoors news feeds. After a while, more people from the general public were posting comments. And better yet, other people were signing up and using the site.
Six months later, John had a living and breathing site that had legs. He didn't have to do much at all, even though he continued to blog. He was making money on his Adsense ads, his traffic had doubled and all the while, he continued to push the site. Eventually, John was able to sell some ad space to a few resorts in his area. He also made a few bucks with Adsense and some affiliate programs. Enough to cover his $100 a month.
Doesn't seem like a huge success, but it is. John is providing a service to all of his hunting buddies and other people on the web. By providing a community where everyone can join in, John has positioned himself as the Hunting Expert and has gotten several freebies due to his site. People have asked him to review their resorts. Discounts abound.
The site is paying for itself, he's looked up to in his niche, and he's getting free stuff. To me, that is great success!!
What is RSS?
RSS stands for Really Simple Syndication. Basically, it’s just a feed of information that people can subscribe to. By default, tf-Media creates an RSS feed for every post and every comment on your site. Meaning if someone puts a comment on your blog, they can add the feed to their feed reader and they’ll be notified on any activity on their comment.
The great thing about RSS feeds, is that now days email clients are including feed readers, so you can add your favorite RSS feed to your email client and your feeds come in just like email.
Basically, a feed just keeps you notified when a site changes, without you actually having to go to that site. If your a smart blogger, you don’t include the full article in your RSS feeds, you do just a title and a teaser. That way, interested readers have to go to your site to read the full article.
Some advertising programs are now allowing advertising within an RSS feed.
Also the other great advantage to a feed, is you can import stuff right into your site via an RSS Feed. tf-Media does that with all of our sites, feed the latest headlines right onto the site, free content.
RSS feeds are great! You’re definitely going to be seeing a lot of exciting stuff happening with RSS in the future.
Permissions
Each user on the site has a different set of permissions, or roles. For instance people just surfing by are called anonomous users. They can read articles, view all content, images, audio and video, and they can leave comments on the site. But that's it.
The role of authenticated user, is someone who has actually gone ahead and signed up. And when you sign up, you are sent a confirmation email. This ensures that people are using real email addresses and combats automated spam.
When people are authenticated they may have more access than anonomous users. You can control what you services and features you want them to see. We'll help you with this.
Then there is the super user, this is only for high tech users. This is to make changes to the site. Super user can only be assigned by the admin of the site.
The final user role we offer is admin. Admin is the god-account. This account has control over everything and hands out everything. Typically, only tf-Media employees have access to the admin account. This ensures that changes are only made by qualified individuals.
We can also create custom user roles as necessary.
Comments
Anyone can leave comments on tf-Media sites.
But the catch is, comments are not displayed on the site until they are moderated. They are held in an approval queue until the owner of the site or a super user approves them. Once they are approved they appear on the site.
Comments are also scanned by our spam modules. This looks for any tell-tale signs of spam. This is a great feature and will save you time by eliminating the obvious spam comments. So, in the end, the only comments you need to approve are real comments typed by a human.
Who has rights?
All of the content on the site is yours. The URL is yours. The site is yours.
At the end of the contract, if you wish to go your own way...you are welcome to do so. Everything will go with you.
However, it is your responsibility to move all content and the site to it's new location. We can assist you with that, however, we do charge a fee for moving sites.
Customizable Author Profiles
You have full control of what information your users are allowed to enter into their profile. For instance if you want people to enter their website, company name, state, job title, etc. you can allow them to do so.
You can also have them select options from a list, free form text boxes and more. By default, all of our users can upload their photo. People love to see their faces! And we also feature a user list so people can see at a glance who is a member of a specific site.
How does this work?
We work with you to find a nice tight niche for your community. You want to come up with something that people are passionate about. Something that people can chat about and meet others who are interested in the same things.
Once you've picked your niche, you need to decide on what you want to name your community and pick a URL. Once that happens, then we find a template for your site and decide on what features you will need. Then we build your neighborhood, typically 3 days is all we need. Once it's built you will be given your login information as well as instructions on what to do next.
We then post as much as we can and get things rolling. After 3 months, we begin submitting it to the search engines and blog directories. And we really market the heck out of it. We post links all over the internet as well as exchanging links with others in your particular niche.
Eventually with people signing up and contributing as well as up-to-the-minute news feeds, your site will eventually "get legs." Eventually everything will be buzzing with activity, and you shouldn't have to post much at all.
Once things are running smoothly, you can find some advertisers for your site. In the meantime we'll use Yahoo or Google ads as well as any other affiliate ads that make sense. The final result will be a living-breathing community that people find useful as well as a great advertising site that should make a decent amount monthly.
Classroom Communities
Wouldn't it be awesome if the kids could have a place where everyone can login, everyone gets their own blog, they can upload their picture, post their favorite hobbies, movies, books, and music, they can upload photos, discuss things on the message boards, create and vote on polls, view/edit the class calendar, read the latest news, weather, etc. You can with our Classroom Blogs.
"Think of it like a kid-friendly myspace for just your classroom."
Real Estate Communities
If you think about it, Realtors really need to network and get their name and face out there...what better way than a local community site for the area you service?
You will be providing a service to your community, setting yourself as the local expert, not to mention branding your image and linking back to your website. While providing a one stop shop for people in your community.
