John Blogger had a site. It was a WordPress blog on the subject of hunting. It was doing ok, but John was not posting like he should. John came to tf-Media, we created a community for John's hunting site. Suddenly John tells his hunting buddies and they all sign up. They all start discussing things in the forums, and blogging and posting hunting photos, uploading videos and really buzzing around.

Suddenly, John didn't have to write so much. John included some local outdoors news feeds. After a while, more people from the general public were posting comments. And better yet, other people were signing up and using the site.

Six months later, John had a living and breathing site that had legs. He didn't have to do much at all, even though he continued to blog. He was making money on his Adsense ads, his traffic had doubled and all the while, he continued to push the site. Eventually, John was able to sell some ad space to a few resorts in his area. He also made a few bucks with Adsense and some affiliate programs. Enough to cover his $100 a month.

Doesn't seem like a huge success, but it is. John is providing a service to all of his hunting buddies and other people on the web. By providing a community where everyone can join in, John has positioned himself as the Hunting Expert and has gotten several freebies due to his site. People have asked him to review their resorts. Discounts abound.

The site is paying for itself, he's looked up to in his niche, and he's getting free stuff. To me, that is great success!!